May 15, 2020 - 5 minute read
Before the world went into lockdown, you couldn't wait to get microblading done on your eyebrows. Nobody thought the lockdown would last as long as it has and there's still uncertainty on when it will be lifted.
All non essential businesses have shut down temporarily to help stop the spread of the virus. The fight against the virus in Canada and United States have been going for the past 2 months at the time of writing. Microblading salons and all other beauty business have been closed with no revenue while still obligated to pay their rent.
With no end in sight, it's only natural that people's interest and desire has waned with each passing day. There is finally a glimmer of hope as restrictions have started to ease in some parts of Canada. British Colombia has low infection numbers and the beauty industry will reopen on May 19, 2020. No surprise here as many salons are fully booked up for May, June and into July.
Unfortunately, our friends in other parts of Canada will have to wait until they get the green light.
But this hasn't stopped some microblading salons from getting creative to garner interest and income.
Here are some salons offering deals on their permanent makeup services for advance bookings (15-30% off):
Everybody loves a sale especially during these challenging times, but do the savings outweigh the risks?
Needless to say, if you take advantage of the sale, your deposit is non-refundable. So what will happen if the salon
goes under? Most likely, you will lose your deposit without receiving any microblading services.
With that in mind, it's very unlikely that established microblading salons will close up shop.
A good indicator on the heartbeat of the business would be how booked up they are.
If the next available appointment is a month away, they've got enough business to keep them going.
There's a risk of catching the virus whenever you go out, but there will be new protocols in place to minimize it:
Don't expect to get an appointment within a month as there'll be a backlog of prior appointments. Some salons will be accepting less clients per day to adhere to social distancing protocols, which require more spacing between chairs. Also, more time will be needed between appointments to change PPE and clean and disinfect equipment.
I think this is a great opportunity for new clients that may have been waiting on the sidelines because of the price. This is truly unprecedented times and we will most likely not see discounts like these again.
Remember to be patient and understanding as we all struggle with the aftermath of the virus. The new work environment will come with new challenges. There may be a bit of stumbling in the beginning to get used to new cleaning practices and guidelines. But everything is done in an effort to keep you and everyone as safe as possible. We are all in this together, so please support your local microblading salons.
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